Joules, based in Market Harborough, Leicestershire is a premium lifestyle brand established over 25 years ago. Tom Joules began selling clothes at outdoor events throughout the country, and found there was a gap in the market for colourful, pleasing country clothing. With this in mind, he started to specialise in distinctive colours and prints. Joules products are handcrafted, and renowned for their colourful, bright patterns. After establishing a partnership with Burghley and Badminton Horse Trials, a new clothing range is brought out every year appealing in particular to the Equestrian market. Joules are renowned for their quality polo shirts and harbour shirts, proving very popular with Equestrians all over the country. The Joules range includes a great selection of clothing, children’s wear, home ware and footwear. Purchase the perfect addition to your wardrobe today at Ride-Away.