Founded by William Paine in 1907 in Godalming, Surrey, the Alan Paine brand has over 100 years of heritage and wealth of knowledge in producing quality knitwear and today exceptional country clothing for both men and women. Involved in developing the first cable knit sweaters, Alan Paine (previously known as Paines of Godalming) made their name in the clothing industry by supplying specialist sweaters to Sports Clubs, Schools and the Royal Navy, with their most famous unofficial patron, the Prince of Wales (later to become Edward VIII) ordering his own personalised sweaters from Alan Paine. Today the brand is thriving, launching their extremely successful country clothing collection in 2009. This collection delivers a winning combination of comfort and performance in a range of waterproof and shooting jackets, gilets, fleeces, shirts and much more. Shop the selection of Alan Paine clothing here at Rideaway.