Established in 1932 by the Loveday family, this brand has been much loved & trusted in the UK and other markets ever since then. The Loveson brand is now being launched to bring you a wide range of different products for people who love horses. With a wide variety of products at competitive prices including fly rugs, turnout and cooler rugs, head collars and bridles to name but a few, Loveson really have everything for both you and your horse. Keep you horse looking his best at the yard or out and about with Loveson. Available here at Ride-Away.