This year is going to be an exciting one for Joules, the brand will be celebrating 30 years! Today the collections still stand out from the crowd, thanks to eye-catching colours, hand-drawn prints and a perfect blend of style and practicality.<br> Joules, based in Market Harborough, Leicestershire is a premium lifestyle brand established over 25 years ago. Tom Joules began selling clothes at outdoor events throughout the country, and found there was a gap in the market for colourful, pleasing country clothing. With this in mind, he started to specialise in distinctive colours and prints. Joules products are handcrafted, and renowned for their colourful, bright patterns. After establishing a partnership with Burghley and Badminton Horse Trials, a new clothing range is brought out every year appealing in particular to the Equestrian market. Joules are renowned for their quality polo shirts and harbour shirts, proving very popular with Equestrians all over the country. The Joules range includes a great selection of country clothing, children’s wear, footwear and accessories. Purchase the perfect addition to your wardrobe today at Ride-Away.